
Jeff Lyall
đđź I’m a freelance digital marketing consultant and food writer in the greatest city in the world, Newcastle-upon-Tyne.
đ¨đťâđť Iâm currently available for hire
After more than a decade working in digital marketing agencies, and some time in-house, Iâm now available to work with clients on a full-time consultancy / freelance basis.

I’m working with primarily SMEs that know their website content could be working harder for them. Whether it’s been a ChatGPT disaster that needs fixing, or something that’s just been neglected, I can guarantee your website could be delivering more leads than it is now. That’s th basis of me freelance content strategy business, Spearmint Copy.
If you’d like to get in touch with me about this, whether curious, after advice, offering feedback, or all of the above, I’d love to chat.
Recent experience
It’s been a wild ride working in agencies and SMEs in town since 2011, these were some of the roles I went though to get where I am today:

Senior Content Manager

Head of Digital

Head of Search Marketing

Marketing Director

Owner & Blogger

Search Marketing Manager
đ˝ď¸ Newcastle Eats

Outlasting all of my professional positions, Iâve been busy running the best food blog in Newcastle for the past fourteen years. If youâre at all interested in food and drink in Newcastle and the North East, have a nosey. I’d love to hear if you’ve encountered it organically, and what you think.
Recent posts
How I can help you and your business
I believe in T-shaped marketers, but although I’ve had experience in several of areas of marketing from paid search to ecommerce strategy, these are my specialties.
Content strategy
Search marketing
Digital strategy
I’m also offering up some of my newfound free time to work in some sort of marketing mentorship role to people in Newcastle / the North East, for those that would find that type of advice and experience useful. Get in touch below.
Current projects and interests
I’m guilty of biting off too many things at once and not committing to any of them properly, and at the moment that looks like the following. Gotta keep busy, right?
Apprendre le Français
Learning about wine (WSET L2)
Growing my business
Get in touch
Unless you’re trying to sell me something, I’ll get back to you as soon as I can. I love receiving messages through here.
Further reading & opinion
I’ll occasionally write something down that’s more marketing opinion than anything else. A random assortment of them lives here.